1) Web based access making it much easier to access from anywhere anytime. This gives marketers the flexibility of checking reports and Campaign stats on the go.

2) Easy to use UI making it so convenient for marketers. Most of the configurations are drag and drop with minimal to no coding.

3) Earlier only email was the channel of marketing enabled through ACS. SMS and Mobile Push are new channels introduced making it a truly multi-channel marketing automation tool.

4) Adobe Campaign standard has Message Center enabled by default making it highly proficient in transactional and trigger communications. All three channels are supported through message center in ACS.

5) Adobe Campaign Standard has higher email throughput compared to Campaign V6/V7 versions of Adobe Campaign.

6) Adobe Campaign Standard being a part of Marketing Cloud folio is much more tightly embedded into the ecosystem. Marketing Cloud capabilities like Assets and Marketing Cloud ID can be leveraged much better in ACS. The mobile SDK is the same as the Marketing Cloud SDK and not a separate one like Campaign V7.

7) Dynamic reporting feature of Adobe Campaign Standard is an object of love for all Marketers. Use it to know why.

8) Adobe Analytics triggers work superbly well with ACS making real time strategic campaigns easily achievable.

9) Pre built email templates (industry focused) makes Adobe Campaign Standard a delight for Marketers.

10) Adobe Campaign Standard has Adobe Dreamweaver integrated as a part of the tool. This is Arts and Science of Marketing at its best!

Cheers to Adobe Campaign Standard !!
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