Adobe to Acquire Magento Commerce

Last week Adobe announced that it has entered into a definitive agreement to acquire Magento
Commerce, a market-leading commerce platform, for $1.68 billion, subject to customary purchase price
adjustments. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly
integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C
customers globally. The Magento Platform brings together digital commerce, order management and
predictive intelligence into a unified commerce platform enabling shopping experiences across a wide
array of industries.
Adobe is the leader in designing and delivering digital experiences through content and data. At the core
of every great experience are content and data, which enable the consistent, personal, intuitive
experiences consumers have come to expect. Commerce is also integral to the customer experience.
Consumers and businesses now expect every interaction to be shoppable – whether on the web, mobile,
social, in-product or in-store.
Magento brings Adobe Experience Cloud digital commerce enablement and order orchestration for both
physical and digital goods across a range of industries, including consumer packaged goods, retail,
wholesale, manufacturing and the public sector. The Magento Platform is built on proven, scalable
technology supported by a vibrant community of more than 300,000 developers. The Magento partner
ecosystem provides thousands of pre-built extensions, including payment, shipping, tax and logistics.
This level of flexibility gives businesses the ability to quickly ramp and iterate their commerce capabilities
for their unique business needs. .
The transaction, which is expected to close during the third quarter of Adobe’s 2018 fiscal year, is subject
to regulatory approval and customary closing conditions. Until the transaction closes, each company will
continue to operate independently.


0 2244